Month: May 2019

Free Pdf Digital Marketing Plan Sample

Organic Ranking Vs Pay Per Click – Use One to Complement the Other

Free Pdf Digital Marketing Plan Sample

It has long been debated whether organic ranking should be given more impetus than the easier and faster Pay Per Click model of digital marketing. After heated arguments and comparative analysis, for both models with certain bias, it can safely be taken as a corollary or a by-product that both models have their pros and cons and work best when implemented simultaneously and coherently. If the dotted line is to be appreciated, it is necessary to first clearly understand the basic nature of the two seemingly opposite options and then define a strategy that binds them together to maximize the return on investment. While it goes without arguing that every marketing tool available on the World Wide Web has its share of benefits and loopholes, the real challenge is to synergize … Read More